For real estate teams & brokers
Your next closings are already in your pipeline,
and most of them are going cold.
Between new leads nobody answers in the first five minutes, a database full of people who will buy or sell this year with someone else, and portal leads you rent but never own, most teams are leaking five figures a month in commissions. We'll find exactly what yours is costing you, free. If it's worth fixing, we build and run the lead engine that recovers it: it converts the leads you're already paying for and builds lead flow you own.
A free 15-minute review: your numbers, a real dollar figure on the commissions slipping through your follow-up and your database. No pitch.
Where the money usually hides
Three places we find it most often.
Yours might be all three, or just one. That's what the review tells us. We find which is actually costing you the most, and what else is hiding.
Leads answered too late
An online lead answered in five minutes is a conversation; answered in five hours it's usually already talking to another agent. Most teams respond hours late, or never, especially nights and weekends.
If it's yours: instant, personalized response + qualification + a booked conversation
The database nobody works
A meaningful slice of your CRM will buy or sell in the next 12 months. Past clients say they'd use you again, then list with whoever stayed in front of them. Follow-up dies after two touches because agents chase what's hot.
If it's yours: automatic reactivation + a past-client and sphere cadence that never lapses
Renting leads, owning nothing
Portal leads cost more every year, and referral-fee models take a large cut of the commission at closing. When you stop paying, the flow stops. Years of spend, no asset.
If it's yours: your own lead generation: valuation funnels, a review engine, capture on your own site
What we'd build
The Lead Engine: convert what you're already paying for, own what compounds.
The review tells us which leaks are actually costing you, then we build only what fixes those, scoped to your team, not a template. It sits on top of your CRM, like Follow Up Boss, kvCORE, Sierra, Lofty, or BoomTown, instead of replacing it. Instant lead response runs inside scripts and guardrails you approved up front; everything else is draft-and-approve: nothing reaches a client or your sphere that you didn't okay.
- →Speed-to-lead: every new lead, from any source, gets a personalized response in minutes, gets qualified, and gets pushed toward a booked conversation with your agents, day or night. This is where results show up first, usually within the month.
- →Database reactivation: works the leads already sitting in your CRM, keeps you in front of past clients and your sphere on a natural cadence, and surfaces the ones showing signs they're about to transact. Your next deals are already in your database; this is how you stop losing them to whoever stayed in touch.
- →Lead generation you own: home-valuation and buyer/seller guide funnels on your own site, a review and Google Business engine, and listing marketing that captures instead of just posts. This layer compounds over quarters, not weeks, and every lead it brings in costs you $0 per name and stays yours.
(We don't sell you leads. We build the machine that generates and converts your own, and it's yours.)
How it works
See the number first. Build only if it's worth it.
Start here: the Pipeline Review
Free → $1,500
Free: a 15-minute look at your lead flow and database and a real dollar figure on what's slipping. Want the full picture? The $1,500 Pipeline Review pulls your actual CRM and lead-source data and shows the exact leaks, ranked by what's fastest to recover, and it's credited toward the build if you move forward.
The build
from $3,000
Only if the number justifies it. A single-module build, usually speed-to-lead, starts at $3,000; the full Lead Engine runs from $6,000. Email and call-bridge response go live in the first week; compliant texting follows once carriers approve your numbers, typically 2 to 4 weeks.
We run it
$500–$5,000/mo
Optional. We run it, tune it, keep the reactivation campaigns going, and keep your response times in minutes, for a fraction of an ISA hire. Cancel after 6 months; the system keeps running.
We never guarantee closings. We show you your own numbers. If the leak's small, we'll tell you, and you've lost nothing.
Who this is for
- →Team leads and broker-owners who make their own decisions
- →A real database to work: 1,000+ contacts, past clients, old leads
- →Already spending on leads (portals, PPC, sign calls) and feeling the waste
- →Agents who are great in person but let follow-up die after two touches
Who it's not for
- ×Brand-new agents with no database or lead flow yet
- ×Anyone shopping for a list of cheap leads to buy
- ×Franchise corporate offices that need enterprise procurement
Straight answers
Do you sell leads?
No. Lead sellers rent you names and keep the machine. We build the machine: capture funnels on your own site, a review engine that compounds, and the response and nurture system behind them. It's yours, and it keeps working if we ever part ways.
My CRM already has drip campaigns.
Drips aren't follow-up. Generic blasts get ignored and everyone can smell them. This is personalized outreach in your voice, timed to each contact's actual situation, with instant response on new leads, and you approve the playbook before anything goes out.
Is this an AI ISA / chatbot?
The instant-response piece plays that role, but cheap AI ISAs are everywhere for a reason. The money is in the whole engine: generation you own, response in minutes, and a database that actually gets worked. One system, not a bolt-on bot.
Will it blast my past clients and sphere?
No. Sphere and past-client outreach is draft-and-approve in your voice; you see it before they do. Only brand-new lead response runs instantly, inside scripts and guardrails you approved up front.
We use Follow Up Boss / kvCORE / Sierra / Lofty. Do we switch?
No. We sit on top of whatever you run; it stays your system of record. We integrate, we don't replace.
How fast will I see results?
Honestly: the fast wins come from response and reactivation, because those work leads you already have; teams usually feel the difference inside the first month, starting with response times you can measure in week one. The lead-generation layer is a compounding asset: it builds over months, and unlike portal spend it's still yours in year three. Anyone promising you a flood of brand-new leads in week two is reselling you the portal model with extra steps.
How is this priced?
A $1,500 Pipeline Review (credited toward the build), builds from $3,000 for a single module up to the full Lead Engine from $6,000, and optional managed operations from $500 to $5,000 a month, priced by team size and how much of the engine we run for you. Published rates, and no percentage of your commissions, ever.
Where this leads
The Lead Engine is one lobe. The Mainboard is the whole brain.
The engine keeps one pipeline full. Our flagship engagement, the Mainboard, connects everything you run into one intelligence layer: an AI board watching the whole business, engines doing the daily work, your judgment codified into playbooks, and remote monitoring with a weekly owner's report. For owners who want a business that runs without them.
See the Mainboard →Find out how many deals
your pipeline is quietly losing.
Free, 15 minutes, your real number. No pitch.