For real estate teams & brokers
Your next closings are already in your pipeline,
and most of them are going cold.
Between new leads nobody answers in the first five minutes, a database full of people who will buy or sell this year with someone else, and portal leads you rent but never own, most teams are leaking five figures a month in commissions. We'll find exactly what yours is costing you, free. If it's worth fixing, we build and run the lead engine that recovers it: it generates leads you own and converts the ones you already paid for.
A free 15-minute review: your numbers, a real dollar figure on the commissions slipping through your follow-up and your database. No pitch.
Where the money usually hides
Three places we find it most often.
Yours might be all three, or just one. That's what the review tells us. We find which is actually costing you the most, and what else is hiding.
Leads answered too late
An online lead answered in five minutes is a conversation; answered in five hours it's usually already talking to another agent. Most teams respond hours late, or never, especially nights and weekends.
If it's yours: instant, personalized response + qualification + a booked conversation
The database nobody works
A meaningful slice of your CRM will buy or sell in the next 12 months. Past clients say they'd use you again, then list with whoever stayed in front of them. Follow-up dies after two touches because agents chase what's hot.
If it's yours: automatic reactivation + a past-client and sphere cadence that never lapses
Renting leads, owning nothing
Portal leads cost more every year, and referral-fee models take a large cut of the commission at closing. When you stop paying, the flow stops. Years of spend, no asset.
If it's yours: your own lead generation: valuation funnels, a review engine, capture on your own site
What we'd build
The Lead Engine: generation, response, and reactivation, in one system you own.
The review tells us which leaks are actually costing you, then we build only what fixes those, scoped to your team, not a template. It sits on top of your CRM, like Follow Up Boss, kvCORE, Sierra, Lofty, or BoomTown, instead of replacing it. Instant lead response runs inside scripts and guardrails you approved up front; everything else is draft-and-approve: nothing reaches a client or your sphere that you didn't okay.
- →Lead generation you own: home-valuation and buyer/seller guide funnels on your own site, a review and Google Business engine that compounds, and listing marketing that captures instead of just posts. New leads that cost you $0 per name after the build.
- →Speed-to-lead: every new lead, from any source, gets a personalized response in minutes, gets qualified, and gets pushed toward a booked conversation with your agents, day or night.
- →Database reactivation: works the leads already sitting in your CRM, keeps you in front of past clients and your sphere on a natural cadence, and surfaces the ones showing signs they're about to transact.
(We don't sell you leads. We build the machine that generates and converts your own, and it's yours.)
How it works
See the number first. Build only if it's worth it.
Start here: the Pipeline Review
Free → $1,500
Free: a 15-minute look at your lead flow and database and a real dollar figure on what's slipping. Want the full picture? The $1,500 Pipeline Review pulls your actual CRM and lead-source data and shows the exact leaks, ranked by what's fastest to recover, and it's credited toward the build if you move forward.
The build
from $3,000
Only if the number justifies it. A single-module build, usually speed-to-lead, starts at $3,000; the full Lead Engine runs from $6,000. Either way it's scoped to your leaks, integrated with your CRM, and live in about 1 to 2 weeks.
We run it
$500–$5,000/mo
Optional. We run it, tune it, keep the reactivation campaigns going, and keep your response times in minutes, for a fraction of an ISA hire. Cancel after 6 months; the system keeps running.
We never guarantee closings. We show you your own numbers. If the leak's small, we'll tell you, and you've lost nothing.
Who this is for
- →Team leads and broker-owners who make their own decisions
- →A real database to work: 1,000+ contacts, past clients, old leads
- →Already spending on leads (portals, PPC, sign calls) and feeling the waste
- →Agents who are great in person but let follow-up die after two touches
Who it's not for
- ×Brand-new agents with no database or lead flow yet
- ×Anyone shopping for a list of cheap leads to buy
- ×Franchise corporate offices that need enterprise procurement
Straight answers
Do you sell leads?
No. Lead sellers rent you names and keep the machine. We build the machine: capture funnels on your own site, a review engine that compounds, and the response and nurture system behind them. It's yours, and it keeps working if we ever part ways.
My CRM already has drip campaigns.
Drips aren't follow-up. Generic blasts get ignored and everyone can smell them. This is personalized outreach in your voice, timed to each contact's actual situation, with instant response on new leads, and you approve the playbook before anything goes out.
Is this an AI ISA / chatbot?
The instant-response piece plays that role, but cheap AI ISAs are everywhere for a reason. The money is in the whole engine: generation you own, response in minutes, and a database that actually gets worked. One system, not a bolt-on bot.
Will it blast my past clients and sphere?
No. Sphere and past-client outreach is draft-and-approve in your voice; you see it before they do. Only brand-new lead response runs instantly, inside scripts and guardrails you approved up front.
We use Follow Up Boss / kvCORE / Sierra / Lofty. Do we switch?
No. We sit on top of whatever you run; it stays your system of record. We integrate, we don't replace.
How is this priced?
A $1,500 Pipeline Review (credited toward the build), builds from $3,000 for a single module up to the full Lead Engine from $6,000, and optional managed operations from $500 to $5,000 a month, priced by team size and how much of the engine we run for you. Published rates, and no percentage of your commissions, ever.
Find out how many deals
your pipeline is quietly losing.
Free, 15 minutes, your real number. No pitch.