For premium beauty, skincare & supplement brands
The marketing & ops team you'd hire —
run on AI, for a fraction of the cost.
Not another hire. Not another agency retainer. We run your lifecycle email, reviews, content, and reporting on AI systems built for your brand — and we keep them running, so the work gets done without another salary on the books. We start by killing your most expensive bottleneck, then run the rest.
Built for your brand, on your infrastructure — your data stays yours, and you're never locked in. The team you'd hire, minus the hire.
Want proof? Watch a real AI system run, right now →
You've heard about AI agents for two years. You still don't have any.
You know there's work in your business that a system could be doing — the report you rebuild every Monday, the inbox that never stops, the reviews you never answer, the content that never ships. You've seen the demos. You read the threads. You haven't built any of it.
Because you're running a real business. You don't have time to figure out which of those is actually worth automating, let alone wire it up. And you don't need an “AI transformation.” You need one expensive bottleneck gone.
So that's where we start. We find the one that costs you most, and we kill it. Then we do the next one.
The cheaper alternative to a hire
What this work costs you the old way.
A hire or an agency
- • A marketing/ops hire: $60k–$100k+ a year, plus benefits
- • Or an agency retainer: $4k–$8k/mo, often generic
- • Weeks-to-months to ramp; turnover resets it
- • You manage them; capacity is capped by their hours
- • Output stops the day they leave
Mainboard — managed AI operations
- • A fraction of one salary — the systems do the work
- • Built for your brand, your voice, your data
- • Live in weeks, not months; never quits, never forgets
- • We run and tune it; scales without adding headcount
- • Runs on your infrastructure — your data stays yours
The Mainboard Method
Find it. Price it. Build it. Prove it. Stack it. Run it.
A mainboard is the central board everything plugs into — you fill it one component at a time. Each AI system is a chip on the board. You start with one. You compound into an operation that runs itself.
Map
We audit your operation and rank every bottleneck by what it actually costs you — in hours and dollars. The judgment about which work is worth automating is the hard part. That's the AI Bottleneck Audit.
Target
We pick the highest-ROI bottleneck, put a real number on it, and define the before-and-after we're committing to. We don't build anything we can't price.
Build
We build the smallest autonomous system that kills that one bottleneck, deployed on your infrastructure. You own the code, the prompts, the data, the dashboard.
Prove
We run it live and tune it for 60–90 days until it actually hits the number — not just “it's deployed.” That's the difference between a working system and a canceled project.
Expand
One proven system earns the next. We go back to the map, take the next highest-ROI item, and plug it into the board. Your operation fills out one proven system at a time.
Operate
Optional: once the board is full, we run and keep upgrading the whole thing so it does the work without you. That's Managed AI Operations.
What we kill
The bottlenecks we replace with systems.
Each one is an autonomous system that takes over a specific chunk of work, deployed on your infrastructure, documented for handoff. Start with the one bottleneck costing you the most. Add more as they prove out — or bundle a few.
Marketing
Marketing Board
Three AI specialists — strategist, conversion analyst, content lead — that watch your live data weekly and rank what to ship next. Dashboard included.
$8,500
2 weeks
Marketing
Content Engine
Researches topics in your space, drafts blog or social posts in your brand voice, schedules to your CMS or social tools. You approve what ships.
$6,500
2 weeks
Lifecycle
Lifecycle Email System
Welcome, post-purchase, and win-back flows that personalize per customer based on purchase history. AI-drafted templates you can tune.
$4,500
1 week
Reporting
Reporting Agent
Pulls from GA4, Search Console, your ESP, and social. Sends a weekly memo to your inbox with what changed and what to look at first.
$2,500
3 days
PR
Press & PR Engine
Maintains your press contact CRM, drafts pitches per outlet, runs follow-up cadence. Watches for coverage and tracks reply rates.
$3,500
1 week
Operations
Inbox Triager
Reads incoming support email, classifies by intent, drafts replies in your voice. Escalates the ones that need a human.
$3,500
1 week
Operations
Review Monitor
Watches Google, Yelp, Amazon, Trustpilot for reviews. Alerts on negatives. Drafts responses for you to approve and post.
$1,500
3 days
Sales
Lead Intelligence Agent
Captures inbound leads from forms or your site, enriches them, classifies by fit, drafts personalized outbound for the ones worth chasing.
$3,500
1 week
Operations
Analytics Watcher
Anomaly detection across your metrics. Alerts when conversion drops, organic traffic falls, or a checkout step starts breaking.
$2,500
3 days
Inventory
Demand Forecaster
SKU-level demand prediction from your sales history plus seasonality and external signals. Tells you when to reorder and what to push.
$4,500
1 week
Sales
Customer Segment Agent
Classifies your customer list into actionable segments. Identifies VIPs, at-risk, lapsed, and lookalike cohorts for targeted campaigns.
$2,500
3 days
Custom
Something else?
Got an internal workflow that takes hours every week? An inbox that never stops? A spreadsheet that should be a system? Tell us about it. If it can be built, we can scope it.
Tell us about it →Not sure which one is costing you most? That's what the AI Bottleneck Audit is for — we find and rank them before you build anything.
Move faster — bundle the core four
The Starter Stack — $24,000.
Already know you want several? The four systems most e-commerce brands run first — built together, integrated together, deployed in 6 weeks. Saves $4,500 vs. buying à la carte. (You can always start with one and add the rest later.)
Marketing Board
3 AI specialists watching your traffic, conversion, and content. Weekly ranked queue.
Content Engine
Researches topics, drafts blogs and social in your brand voice, schedules to your CMS.
Lifecycle Email System
Welcome, post-purchase, win-back. AI-personalized per customer.
Reporting Agent
Pulls from GA4, Search Console, ESP, social. Weekly memo to your inbox.
6-week build. 50% on signing, 50% on delivery. Includes integration with your stack and a runbook for your team.
The core — what most clients are really buying
Managed AI Operations — the team you'd hire, run for you.
You start with one system to prove it works. Then this is where it lands — and where most of the value is: we run your operation. Tune the systems, ship new ones, do the human-side work (content, lifecycle, analytics) — for less than the cost of one hire. Pick a tier. Cancel anytime after month 6; the systems we built stay yours and keep running.
Care
Keep the systems sharp.
$2,500/mo
- Monthly tuning of agent prompts and data sources
- Bug fixes, dependency updates, monitoring
- Quarterly capability upgrades (new models, integrations)
- Monthly written performance memo
- One 45-min strategy call / mo
Operate
Care + we do the human-side work.
$5,500/mo
- Everything in Care
- 4 blogs, 12 social posts, or 8 lifecycle emails / mo (your mix)
- Email lifecycle ops: A/B tests, deliverability, unsubscribe
- Analytics review across GA4, Search Console, social
- Slack support, 1-business-day response
Expand
Operate + a new system each quarter.
$8,500/mo
- Everything in Operate
- One new system from the catalog every quarter
- Paid ads ops (Meta + Google) — strategy, briefs, weekly opt
- Up to 8 dev hours / mo for custom integrations
- On-call response 7 days/wk, 8am–8pm ET
All retainers 6-month minimum, then month-to-month with 30-day notice. Cancel anytime after month 6 — the systems we built stay yours and keep running.
The math
What you'd pay if you hired the people doing this work today.
A full board does the work of multiple full-time roles. After build, each system costs only its own infrastructure to run. You don't have to build it all at once — but here's what it replaces when you do.
| Role doing this work today | Salary + benefits | With our systems |
|---|---|---|
| Marketing Director (strategy) | $125,000 / yr | Marketing Board |
| Content Marketer (research + drafts) | $85,000 / yr | Content Engine |
| Email + Lifecycle Specialist | $75,000 / yr | Lifecycle System |
| Analytics consultant (part-time) | $30,000 / yr | Reporting Agent |
| Total annual | $315,000 / yr | $24,000 once |
Salary figures reflect 2026 US market rates. Starter Stack one-time build fee. Optional Managed AI Operations adds $30k–$102k/yr depending on tier.
Who this is for
- →You're a premium beauty, skincare, supplement, or wellness brand (50%+ gross margins)
- →Roughly $2M–$10M in revenue, founder-led, with a lean team
- →You're weighing whether to hire a marketing/ops person or sign an agency
- →There's repeat-purchase work left on the table — lifecycle email, reviews, content, reporting
- →You can give read access to your live data — that's how the systems work
Who this is not for
- ×Pre-launch or under ~$2M — the numbers don't support it yet
- ×Thin-margin categories where a managed retainer can't pay for itself
- ×Anyone wanting a one-off chatbot — these are systems that run your operation
- ×Anyone who needs SOC 2, HIPAA, or enterprise procurement — we're built for SMB speed
Frequently asked
Do I have to commit to a big build?
No. Most clients start by killing one bottleneck — one system, one fixed price, often live within a week or two. You expand only as each one proves out. The big “board that runs your business” is where you end up, not where you start.
How do you decide what to automate first?
That's the Map and Target steps. We audit your operation, rank every bottleneck by what it costs you in hours and dollars, and start with the highest-ROI one. We won't build something we can't put a number on.
Do we own the systems you build?
You own your deployed systems and your data — they run on your infrastructure, and if we part ways they keep running. What Mainboard keeps is the underlying method and templates (that's how we build fast and keep improving them). In practice most clients keep us on to run and improve the systems — the ownership is your safety net, not the reason to hire us.
Is this worth it for a brand my size?
It pays off when you're at the point of hiring a marketing/ops person or paying an agency — we replace that spend, we don't add to it. That's typically $2M+ brands with healthy margins (beauty, skincare, supplements, wellness). Below that, the math usually doesn't work yet — and we'll tell you straight rather than sell you something that won't pay for itself.
Where do these systems run?
On your stack. We deploy to your Vercel / Railway / AWS / wherever you want. We use Claude (Anthropic) for the LLM layer by default, but you can swap to OpenAI, local, or whatever you prefer. Data stays in your warehouse / Supabase / Postgres.
What does "agentic AI" mean here?
Multi-step systems where an AI model reads from your data, makes decisions, and takes actions — versus a single one-shot prompt. Our systems use frameworks like CrewAI and direct Claude API orchestration. They run on cron, on events, or on demand.
Do we need to rebuild our website?
No. The systems plug into whatever you have — Shopify, Squarespace, Wix, WordPress, custom. If your site is genuinely broken, we can scope a rebuild as a separate project, but most clients keep their site exactly as it is.
Why pay you instead of hiring an AI consultant?
Productized vs. hourly. Our systems are pre-architected — we're not figuring out CrewAI for the first time on your dime. A typical AI consultant builds one Marketing Board for $25–40k. We build the same system for $8,500 because we've built it before.
How long until a system starts producing value?
Most systems start producing output within their build window — the Reporting Agent is sending memos by week 1. Then we spend 60–90 days in the Prove step tuning it until it hits the number we targeted. Compounding shows up as the board fills out and the systems learn your patterns.
Can we cancel the retainer?
After month 6, with 30 days' notice. The systems we built keep running. You'd only cancel because you don't want our ongoing tuning, not because anything stops working.
Founding cohort — closes when full
5 founding clients in 2026, at a discounted rate.
- Starter Stack:
$24,000$17,500 - Or 25% off any single system from the catalog (one per client)
- Care retainer (optional):
$2,500/mo$2,000/mo locked 12 mo - In exchange: case-study rights and a testimonial after 90 days of live systems
0 of 5 spots taken.
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