For mortgage branch managers
Your next top producer isn't applying.
You have to go get them.
Good loan officers are employed, producing, and not reading job boards. Recruiting them is a pipeline job: sourcing, outreach, follow-up, meetings, month after month. Most branches run it between everything else, or rent it from contingency recruiters at a five-figure fee per hire. We build and run the recruiting engine your branch owns: it finds the candidates worth hiring, gets them to respond, books the meetings, and keeps every "not right now" warm until they're ready to move.
A free 15-minute look at your recruiting funnel: where candidates come from today, where they stall, and what a working pipeline would look like in your market. No pitch.
Where recruiting usually stalls
Three places we find it most often.
Yours might be all three, or just one. That's what the teardown tells us: where your funnel actually loses candidates, and what it's costing you in production you never hired.
Sourcing runs on memory
The licensed-LO universe in your market is public record, but nobody has it in one place. Recruiting happens in bursts: a LinkedIn message here, a name someone mentioned there, then production season hits and it stops for a quarter.
If it's yours: a living candidate database for your market, scored and refreshed monthly
Good candidates go cold
Most good LOs say “not right now”, they're employed and mid-pipeline. The branch that stays in front of them gets the call when comp changes or their shop shakes up. Almost nobody stays in front of them, and past candidates are never re-approached.
If it's yours: stage-driven follow-up that never lapses + a re-open sweep of every candidate you've ever talked to
Renting hires, owning nothing
Contingency recruiters charge a large slice of first-year comp per placement, and when you stop paying, the flow stops. Years of fees, no pipeline, no asset, and the same recruiter shops your market to your competitors.
If it's yours: an owned engine: sourcing, outreach, scheduling, and ranking that keep working and stay yours
What we'd build
The Recruiting Engine: a full pipeline, from first name to ranked shortlist.
One system that covers the whole recruiting motion, scoped to your market and your hiring bar, not a template. Every outbound message is draft-and-approve: written in your voice, sent only after you okay it. You stay the recruiter; the engine does the work that never gets done.
- →Sourcing: a living candidate database for your market, built from public licensing records, production rankings, and your own past candidates, refreshed monthly, with your off-limits list baked in.
- →Outreach that markets the branch: a recruiting page that sells why an LO would move, plus personalized email and one-tap LinkedIn sequences that point to it. Candidates hear a reason, not a generic pitch.
- →Response and apply: when a candidate raises a hand, from any channel, they get an answer in minutes and a short interest form, not a week of silence. First responder usually wins; employed candidates don't chase you.
- →Scheduling: booking links, confirmations, and reminders that get meetings on your calendar and recover the no-shows instead of letting them dead-end.
- →Follow-up that never lapses: stage-driven cadences for no-replies, post-meeting next steps, and a long-term nurture for every "not right now", because most good hires say that first. Your past candidates get swept in too; your next hire is often already in your old pipeline.
- →Ranking: a one-page brief on every candidate, scored against the hiring criteria you set (licensing, tenure, production, engagement), with the reasoning shown. Decision support for your call, before every meeting.
(We're not a recruiting agency. No fee per hire, no percentage of comp. We build the machine that recruits for you, and it's yours.)
How it works
See your funnel first. Build only if it's worth it.
Start here: the Recruiting Audit
Free → $1,500
Free: a 15-minute look at how you recruit today and where it stalls. Want the full picture? The $1,500 Recruiting Audit maps your market's candidate pool, diagnoses your funnel end to end, and hands you the plan, ranked by what moves hiring fastest. Credited toward the build if you move forward.
The build
from $4,500
Only if the audit justifies it. A single module, usually sourcing plus the apply funnel, starts at $4,500; the full Recruiting Engine runs from $9,500, priced by market count and hiring volume. Less than half of one recruiter placement fee, and it's yours. The candidate database, outreach, and scheduling go live in the first two weeks; compliant texting follows once carriers approve your number, typically 2 to 4 weeks.
We run it
$1,500–$5,000/mo
Optional. We run the sourcing refreshes, the cadences, and the follow-up; you approve the messages and take the meetings. A weekly memo shows candidates sourced, replies, meetings booked, and your ranked shortlist. Cancel after 6 months; the system keeps running.
We never promise a number of hires by a date. Hires depend on your comp, your brand, and your close. What we promise is the pipeline: sourced, contacted, booked, and ranked, with weekly receipts.
Who this is for
- →Branch and regional managers with hiring authority and a real growth target
- →A comp and support story a good LO would actually move for
- →Markets with a deep licensed-LO pool to recruit from
- →Managers tired of paying contingency fees for a pipeline they never keep
Who it's not for
- ×Anyone who wants “find me one LO this month” contingency work, that's a recruiting agency
- ×Shops that want software to make the hiring decision, the decision stays yours
- ×Enterprise HR departments that need procurement and an ATS integration project
Straight answers
Are you a recruiting agency?
No. Agencies charge per placement, typically 20 to 25 percent of first-year comp, and keep the machine. We build the machine: the candidate database, the outreach, the scheduling, the follow-up, the ranking. You own it, there's no per-hire fee, and it keeps working if we ever part ways.
Where do the candidates come from?
Your market's licensed-LO population is public record through state licensing rosters. We combine that with production rankings, public research, and, usually the fastest first win, every candidate you've ever talked to, swept out of old inboxes and spreadsheets into one working pipeline. Names or shops you mark off-limits are excluded from day one.
Will you guarantee hires?
No, and be wary of anyone who does. Whether a candidate moves depends on your comp, your story, and how the meeting goes. What we build and prove is the pipeline: candidates sourced, outreach answered, meetings booked, briefs ranked, reported to you weekly. That's the part that today isn't happening consistently.
Is AI deciding who I hire?
No. The engine scores candidates only on the job-related criteria you set, licensing, tenure, production signals, engagement, and shows its reasoning in a one-page brief before each meeting. It's decision support. You make every hiring decision, and the scorecard is a config you own and can change.
Does it message candidates without me seeing it?
No. Every outreach message is drafted in your voice and waits for your one-tap approval; only the instant acknowledgment when someone replies or applies runs on templates you pre-approved. Opt-outs are honored permanently, and texting only starts after carriers approve your number, typically 2 to 4 weeks after we register it on day one.
How is this priced?
A $1,500 Recruiting Audit (credited toward the build), builds from $4,500 for a single module up to the full Recruiting Engine from $9,500, and optional managed operations from $1,500 to $5,000 a month, priced by hiring volume and how much of the engine we run for you. For scale: a contingency recruiter charges 20 to 25 percent of first-year comp for a single placement, easily $20,000 and up, and keeps the pipeline. The full engine costs less than half of one placement fee, one hire pays for it twice over, and it keeps working after that. Published rates, never a percentage of anyone's comp.
Find out where your
recruiting funnel actually stalls.
Free, 15 minutes, your market. No pitch.